Introduction
CattleTrak ("we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website cattletrak.com, purchase our products, or use our services.
By using our website or services, you agree to the terms of this Privacy Policy.
Information We Collect
We collect information in the following ways:
Information You Provide Directly
When you make a purchase, create an account, or contact us, we may collect:
- Name
- Email address
- Phone number
- Mailing address
- Payment information (processed securely through our payment provider)
- Ranch or business name
- Herd size and other information you share with us
Information Collected Automatically
When you visit our website, we may automatically collect:
- IP address
- Browser type and version
- Device type
- Pages visited and time spent on pages
- Referring website
- Location (general, based on IP)
Information From CattleTrak Devices
When you use CattleTrak ear tags and gateways, we collect:
- GPS location data of tagged animals
- Movement and activity patterns
- Device battery status
- Connectivity status
- Geofence alerts and notifications
- Health and behavior data as detected by the system
This livestock data is associated with your account and is used to provide you with the tracking and monitoring services you purchased.
How We Use Your Information
We use the information we collect to:
- Process and fulfill your orders
- Provide customer support
- Operate and improve our tracking platform and services
- Send you important updates about your account or devices
- Send marketing communications (only if you opt in)
- Analyze website usage to improve user experience
- Prevent fraud and ensure security
- Comply with legal obligations
How We Share Your Information
We do not sell your personal information.
We may share your information with:
Service Providers - Third parties who help us operate our business, including payment processors, shipping carriers, cloud hosting providers, and customer support tools. These providers are contractually required to protect your information.
Legal Requirements - If required by law, court order, or government request, we may disclose your information.
Business Transfers - If CattleTrak is acquired or merged with another company, your information may be transferred as part of that transaction.
With Your Consent - We may share information for other purposes if you give us explicit permission.
Data Retention
We retain your personal information for as long as your account is active or as needed to provide you services. We retain livestock tracking data for as long as you maintain an active subscription.
If you cancel your account, we will delete or anonymize your data within 90 days, unless we are required to retain it for legal or legitimate business purposes.
Data Security
We implement industry-standard security measures to protect your information, including encryption, secure servers, and access controls. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.
Your Rights and Choices
Access and Correction - You may access and update your account information at any time by logging into your account or contacting us.
Delete Your Data - You may request deletion of your personal data by contacting us at hello@cattletrak.com. We will respond within 30 days.
Opt Out of Marketing - You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or contacting us.
Do Not Track - Our website does not currently respond to "Do Not Track" browser signals.
Cookies
We use cookies and similar technologies to improve your experience on our website. Cookies help us understand how you use our site and remember your preferences.
You can control cookies through your browser settings. Disabling cookies may affect some website functionality.
Children's Privacy
Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it promptly.
International Users
CattleTrak is based in the United States. If you access our services from outside the United States, your information may be transferred to and processed in the United States.
If you are located in the European Economic Area (EEA), United Kingdom, or other regions with data protection laws, you may have additional rights. Contact us at hello@cattletrak.com to exercise those rights.
California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, request deletion, and opt out of the sale of personal information. We do not sell personal information.
To exercise your rights, contact us at hello@cattletrak.com.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website with a new "Last Updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.
Contact Us
If you have questions about this Privacy Policy, contact us at:
CattleTrak
765 East 340 South, Suite 204
American Fork, UT 84003
Email: hello@cattletrak.com
Phone: (800) 732-2888