Why I Built CattleTrak
Wanted To Make A Difference
For 15 years, I've served as a volunteer pilot and medic with Utah County Sheriff's Search and Rescue. Middle-of-the-night calls. Remote terrain. Families waiting for news. Some missions ended in celebration. Some didn't. All of them taught me the same lesson: when someone goes missing, technology fails at the worst possible moment.
GPS trackers lose signal in canyons. Cell coverage disappears in the backcountry. People vanish into dead zones and we're left searching blind.
So I built something better.
I invented a GPS device that doesn't quit - one that uses LoRaWAN, cellular, and satellite together, automatically switching between networks so there's always a signal. I funded the R&D myself. I own the patent.
I built it to save lives. And it does.
But then an engineer I work with said something that changed everything: "My family has a ranch, and they spend so much time just looking for their cattle. This technology could really help them."
He was right. The same technology that rescues people could protect herds - at a price ranchers could actually afford.
That's why CattleTrak exists.
Where It Started
Service Came First
I didn't set out to build a cattle tracking company.
As an Eagle Scout, I learned early that the most meaningful work comes from helping others. After high school, I spent two years on a humanitarian mission in Idaho and Oregon, working alongside ranching families who were struggling. I fixed fences, moved cattle, and did whatever needed doing. I saw how hard ranchers work and how tight their margins are.
When I came home to Utah, I joined Search and Rescue. Fifteen years later, I'm still answering calls.
The Technology That Saves Lives
Built for Rescue. Proven in the Field.
The GPS technology inside CattleTrak wasn't designed for livestock. It was designed to rescue human trafficking victims.
I founded Global Intervention Group, a 501(c)(3) nonprofit fighting human trafficking, domestic violence, and kidnapping. As part of that mission, I invented the GPS Rescue Box - a device we place in airports, truck stops, and rest areas.
Here's how it works: if someone has been trafficked or is fleeing domestic violence, they take a tracker. The moment they do, law enforcement receives their live location instantly. It's like an Amber Alert with a real-time GPS feed. No dead zones. No lost signals.
The Federal Government and multiple states are now writing legislation to protect these devices, making tampering a Class B misdemeanor.
That same hybrid technology - LoRaWAN, cellular, and satellite in one device - is what powers every CattleTrak tag.
The CattleTrak Origin Story
This Could Really Help Ranchers
One day, I was talking with my engineer about how to fund the nonprofit's work. We were discussing the GPS rescue technology when he said something that stopped me:
"My family has a ranch, and they spend so much of their time just looking for their cattle. This technology could really help them."
I thought about those ranching families I'd worked with in Idaho and Oregon. I thought about how much time and money they lose searching for cattle, how thin their margins already are, and how the existing tracking solutions cost a fortune.
The same hybrid technology that saves trafficking victims could save ranchers thousands of dollars and countless hours.
CattleTrak was born.
The 10% Promise
Every Purchase Fights Human Trafficking
Here's what makes CattleTrak different from every other livestock tracking company:
10% of all CattleTrak profits go directly to Global Intervention Group.
When you buy CattleTrak, you're not just protecting your herd. You're funding rescue operations. You're placing GPS devices in the hands of trafficking victims. You're helping survivors rebuild their lives.
Your ranch becomes part of something bigger.
Why I Built It This Way
Lowest Cost. Most Features. On Purpose.
I could have priced CattleTrak like our competitors - $200+ per tag, expensive monthly fees, locked into one network.
I didn't.
I priced it at $99 per tag with a $39 annual software fee because I remember those ranching families in Idaho. I remember how hard they worked and how little room they had for expensive technology.
CattleTrak uses the same hybrid connectivity as our rescue devices - LoRaWAN, cellular, and satellite in one tag - because ranchers deserve technology that actually works in the real world, not just in areas with perfect cell coverage.
This isn't a venture-backed startup trying to maximize profits. This is technology built by someone who's seen what it means to lose something - or someone - and wants to make sure you never have to.
